Lake Huron Discovery Tour
THERE’S MORE TO SEE ON 23! - Oct. 7-10, 2016 - www.us23heritageroute.org
Our website at www.us23heritageroute.org is the key to information about destinations along the Tour. This site features a full array of regional participating organizations, venues and regional attractions and events year-round, and for the Discovery Tour, locals and visitors are encouraged to use the site to chart their own course with a voyage of discovery based on areas of interest: bicycling or hiking on the Rails to Trails, ARTrail gallery tours, bird watching, fall color tour, the Wine and Hops Trail, history, maritime, lighthouses, or some combination of interests represented on the US 23 Heritage Route.
The purpose of the Discovery Tour is to showcase the abundant natural, cultural and recreational treasures along US 23 and its tributaries as a tourist destination, providing a boost to local businesses, communities and various causes along this scenic corridor by brining greater attention to this part of the state – east of expectations - via a major external marketing strategy for the region. The promotional potential for the region marketed under a general theme of “Discovery” generates awareness among broader audiences around the state and beyond at such a colorful time of the year, when THERE’S MORE TO SEE ON 23!